The Facts: Following up on the ongoing story. ... The Green Bay Packers want to lock up Rodgers to a long-term contract before the start of the 2013 season. For the first time, the Packers are willing to talk about it publicly. "It's a priority," Green Bay Packers president Mark Murphy told the Milwaukee Journal Sentinel. "I think as an organization, I think we all want to see that get done."

Diehards Line: The deal presumably would make Rodgers the highest-paid player in the league. Rodgers currently is scheduled to make shy of $10 million-per-season on a contract that runs out after 2014. The Packers are making it clear they see Rodgers as underpaid and would rather get a new contract in place well before he enters a "contract year" like Joe Flacco did last season. It sounds like the Packers have the cash and the salary cap room to get a deal done. "It's not an issue at all," Murphy said. "I think we've talked through with (COO) Russ (Ball) and (GM) Ted (Thompson) and we have more than enough resources to do whatever they need to do." According to ESPN's Adam Schefter, whatever they need to do might include $25 million or more annually for the next four years.