The Facts:
With the return of OC Brian Schottenheimer, who interviewed for the Jaguars HC job (which went instead to Seattle DC Gus Bradley), Bradford will have the same coordinator and same offensive scheme in back-to-back seasons for the first time in his NFL career.
Reported by the St. Louis Post-Dispatch
Fantasy Football Diehards Line:
Bradford went from Pat Shurmur and a West Coast scheme in 2010, to Josh McDaniels and more of a deep-passing approach in 2011, to Schottenheimer and something in-between in 2012. At long last, Rams fans will see some continuity on offense. “They deserve some stability and some continuity,” Schottenheimer told the Post-Dispatch. As does Bradford, and really, the entire offensive unit. The Rams finished only 23rd in total offense (yards per game) and 25th in scoring offense in 2012, so there’s plenty of room for improvement. But Post-Dispatch staffer Jim Thomas believes Schottenheimer’s unit performed better than those numbers indicate, playing a schedule that was tied for third-toughest in the league in terms of win-loss percentage. The Rams played 10 games against teams ranked 13th or better in total defense, with six of those 10 contests coming against top 10 defenses. Bradford established career highs in passing yards, touchdown passes and passer rating, moving up to seventh on the Rams’ career passing yards list in the process (with 9,378). Running back Steven Jackson logged his eighth consecutive 1,000-yard rushing season. Wide receiver Chris Givens became the first Rams rookie since Bucky Pope in 1964 to lead the team in reception yards (with 698). ... So there is something to build on.
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